The Jeep Corporation invited journalists of a wide spectrum to be a part of the Jeep Jamboree. It was surprising to be the only member of an off-road magazine in attendance. Journalists from the New York Sun to the Robb Report to Car and Driver Radio to Automotive Rhythms were part of the group. This shows both the broad appeal of the Jeep brand, and Jeep's willingness to reach out to average members of the driving public instead of sticking exclusively to dirt enthusiasts. What does this mean? It only takes a Jeep and a yearning for adventure to become a Jeeper.