I was just a kid the first time I heard of the Rubicon. My dad and I were riding dirt bikes near Auburn, California, and we met a guy who lamented of the most difficult ride in the state, the Rubicon. The year was 1979, armed gunmen had stormed the US embassy in Iran, and things were awry in the world, but not here in Northern California. Mark Smith and his crew had just organized, completed, and returned from their record-breaking Expedition De Las Americas (A trek from Tierra Del Fuego at the southern-most point of South America to Prudhoe Bay Alaska) and a group of four-wheelers from Georgetown were celebrating their 27th Jeepers Jamboree.
Five years later I was holding the keys to an "ultra radical" (yes, I'm dating myself) Toyota 4x4 pickup and had been given a copy of the book Jeepers Jamboree, The First 30 Years. The Rubicon had raised its intriguing head again, and I knew I had to confront it. That summer my buddy, Rich Currie, and I, in our new rice-burner Toyotas, opened a well-worn Delorme map book, found the fabled Rubicon, and turned our wheels into the past, present, and future. We didn't have Jeeps, but we did have "massive" 32-inch tires, 3-inch Rancho Suspensions, and could go anywhere, right? The reality was...we were as lost as the late Dr. Atkins at a vegan convention.
Flash forward 25 years: Rich was behind the wheel of my "Punk Kid" Toyota (it's now jacked up, has puny 35s and a flatbed, half doors, and lots of battle scars), and I was on foot, camera in hand, shooting the 57th Annual Jeepers Jamboree for 4 WHEEL DRIVE & SPORT UTILITY MAGAZINE. Though Rich and I have set tire on the Rubicon at least 50 times since our early days, we still consider ourselves rookies compared to the old timers who have four or five decades under their belts. But this was our first time as participants of the granddaddy of 4x4 events, and rather than tell you about the trail, which is certainly challenging and lies in one of the most beautiful and majestic places on earth (it's called "God's country" for a good reason), we're going to tell you about the people who put it on and...the party!!
It's easy to see why during the past 57 years, tens of thousands of four-wheelers saved their vacation time, blacked out the third weekend in July on the calendar, and headed for the Jambo each year. Why not? All you have to do is show up with your rig and a cooler of your favorite beverage, and they take care of the rest: three squares a day, full no-host watering hole, a live band each night, a vendor show and trailer races on Saturday, and one of the best river parties you could serve up.
During the weekend, we bellied up behind the bar with the crew, crawled under busted Jeeps with the mechanics, walked the trail with the rock rollers, and sneaked into the kitchen to preview the daily grub. What we encountered were people working their tails off, doing it for free, and having a blast. Yep, volunteers.

After you make it through...

After you make it through the Gatekeeper, the trail opens up into what is known as the Devil's Playground. We're not exactly sure where the name came from, but we're guessing it had something to do with the trickery it played on early Jamboree vehicles.

Jamboree "rock rollers" are...

Jamboree "rock rollers" are your lifeline to getting to camp.

Jamboree Director Dan DeWolf,...

Jamboree Director Dan DeWolf, who I walked the trail with, said, "We've got 22 rock rollers on the trail. They work all day for two days, they camp out on the trail. We couldn’t get by without them."

The guys in this Unimog were...

The guys in this Unimog were just along for the ride. But as helicopter-time has gotten more expensive, Jamboree has started using Unimogs to bring supplies into main camp. Though they are slow, they can carry a ton (probably more) and never stop moving.

Back in the day, the only...

Back in the day, the only rigs allowed on the Jamboree were Jeeps, Scouts, FJ-40s, and vintage Broncos. Jamboree still prohibits certain makes, but has expanded to include Land Rovers, Unimogs, and a variety of other capable pedigrees.

The three Rovers on the trail...

The three Rovers on the trail turned heads, raised eyebrows, and even drew a few muffled comments. But they made it to camp without a hitch, save one window on a Discovery. No worries, mate.

A little more high tech than...

A little more high tech than the Flatties that trod these parts 50 years ago, this old Willy's brought back visions of the Rubicon Springs Hotel and the days of yesteryear.